BootBarn.com

The Story

BootBarn.com is a multi-channel retailer with 88 store locations, in addition to their online presence. Having just revamped their website, they were in need of a team to help them coordinate their other online activities.

The Results

After joining their team, sales grew to the highest level in over 6 years.

Worked Included

• Monitored trends and competitors
• Doubled email schedule based on competitor send rates
• Responsible for the development and execution of a marketing calendar
• Implemented A/B email testing
• Monitored Search Engine rankings
• Pay-Per-Click Management resulting in an average ROI of 3.5+
• Utilized Social Media for list building
• Created geo-targeted images
• Created homepage promotional banners and landing page imagery
• Affiliate Marketing Management