BootBarn.com
The Story
BootBarn.com is a multi-channel retailer with 88 store locations, in addition to their online presence. Having just revamped their website, they were in need of a team to help them coordinate their other online activities.
The Results
After joining their team, sales grew to the highest level in over 6 years.
Worked Included
- Monitored trends and competitors
- Doubled email schedule based on competitor send rates
- Responsible for the development and execution of a marketing calendar
- Implemented A/B email testing
- Monitored Search Engine rankings
- Pay-Per-Click Management resulting in an average ROI of 3.5+
- Utilized Social Media for list building
- Created geo-targeted images
- Created homepage promotional banners and landing page imagery
- Affiliate Marketing Management
XR, LLC
“During 2010, responsibilities included email marketing, pay-per-click management, search engine optimization, analytics analysis, store graphic design enhancements, and various other marketing tasks. In the short time he was with our organization, despite his many accomplishments he grew our email marketing program revenue by 45%.”
The Story
XR, LLC is a retailer, wholesaler, and distributor located in Huntington Beach, California. When we joined XR, LLC’s team, they were looking to grow their Internet marketing initiatives, but didn’t exactly know what work needed to be done.
The Results
After completing a company-wide needs analysis, modifications were made to their Email, Pay-Per-Click, Search Engine Optimization and Social Media programs. These changes resulted in a 45% lift in Email, a $150,000 reduction in wasted PPC ad spent, as well as growing traffic from SEO and Social tactics.
Work Included:
- Ecommerce Maintenance
- Video product reviews resulting in an increase in trust, longer time on site, and an increase in revenue
- Identified and fixed Analytics reporting issues
- Managed pay-per-click (PPC) campaigns in excess of $110,000 per month
- Implemented Search Engine Optimization best practices
- Email Marketing A/B message testing
- Social Strategy Development
- Web Development
INFOpreneurMedia.com Website
The Story
Created in 2003, Infopreneur Media, LLC was founded by Adam Wayne.
The Results
Infopreneur Media, LLC is now an Internet property development and holding company. To see a full list of our properties, click here.