BootBarn.com is a multi-channel retailer with 88 store locations, in addition to their online presence. Having just revamped their website, they were in need of a team to help them coordinate their other online activities.
After joining their team, sales grew to the highest level in over 6 years.
- Monitored trends and competitors
- Doubled email schedule based on competitor send rates
- Responsible for the development and execution of a marketing calendar
- Implemented A/B email testing
- Monitored Search Engine rankings
- Pay-Per-Click Management resulting in an average ROI of 3.5+
- Utilized Social Media for list building
- Created geo-targeted images
- Created homepage promotional banners and landing page imagery
- Affiliate Marketing Management